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The Race for US Trade: Nissan's Anxiety Grows as South Korea Gains Edge

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Where Japan and South Korea stand in U.S. tariff negotiations 

Nissan’s new CEO, Ivan Espinosa, has said he expects Japanese trade negotiators to move more quickly in the country’s U.S. trade negotiations. Espinosa, who took office as Nissan’s CEO on April 1, described a need for the Japan-based automaker “to get clarity as soon as possible” regarding securing lower tariffs, Reuters reports. However, South Korea, another auto manufacturing powerhouse, may beat Japan to U.S. trade negotiations with its deadline for a tariff deal by July, as Japan hasn’t yet set a deadline.

Trump’s recently imposed 25% tariffs on foreign vehicles and car parts are particularly harsh on Japan and South Korea, as the U.S. is the two countries’ largest automotive export destination. Still, data supports the claim that South Korea is suffering more than Japan, given that U.S. exports account for a fifth of its total sales, while Japan’s U.S. exports account for 7% of total sales, according to Oxford Economics. While both Japan and South Korea have large production bases in Mexico, reduced car exports from Mexico to the U.S. will lower both countries’ domestic auto parts production.

Nissan Motor CEO Ivan Espinosa

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South Korea’s Minister of Trade and Industry, Ahn Duk-geun, said on Friday that Seoul would attempt a deal with the U.S. on tariffs by the previously mentioned July deadline, but he warned that domestic politics could endanger progress. South Korea and the U.S. will hold technical consultations next week to proceed with tariff negotiations, with another ministerial meeting expected in June. Seoul and Washington said they would try and create a trade package on tariffs and economic cooperation by July 8. Ahn Duk-geun said: “We will do our best to meet the timeline, but we expect that it may be adjusted a little in case it is unavoidable,” Reuters reports. Japan, which was hit with a 24% tariff by the U.S., had spoken with Washington just before South Korea, despite not reporting a trade package deadline. South Korea received a slightly higher 25% tariff from the U.S.

Tariff deals for other countries place more pressure on Japan and South Korea

Earlier this month, the U.S. and the U.K. confirmed a limited trade deal to reduce tariffs on U.K. vehicle imports from 27.5% to 10%, drawing criticism from U.S. automakers. Discounted levies on auto part imports are not part of the agreement, and the decreased tariffs have a limit of 100,000 cars annually. Last week, the U.S. and China announced a temporary 90-day tariff reduction on each country’s products.

Hyundai vehicles prepping for U.S. export from South Korean port

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Final thoughts

Despite progress from other countries in U.S. trade talks, Japan faces an especially uphill climb with its reliance on the U.S. market and President Trump’s long-standing complaint that American cars don’t sell well in Japan. Since Trump’s re-election, Mazda stock has declined 19%, Nissan shares have gone down 11%, and Mitsubishi has experienced a 7% drop, according to Nikkei Asia. While both Japan and South Korea face challenges in striking a deal on U.S. tariffs, South Korea has a clearer path to a trade package first with its deadline, which, while subject to possible delays, creates more structure.

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How Nord A7 is Redefining the Nigerian SUV Scene

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Nord Automobiles is a Nigerian-based Automotive manufacturer with its headquarters in Lagos. The company introduced several models to the market, including: The Nord Tank, Max, Tusk, Flit, A5 SUV,  Nord A7 SUV, A3 Sedan, Yarn, Trippler, Nord Demir, among others.

One of the best performing models is the Nord A7 SUV, it boasts impressive safety features which are standard,  contemporary designs of a boxy-shaped SUV just like a Jeep Wrangler or a Mobius 3, and modern technology that you can find from its rivals across Africa.

  • Nord A7
  • Nord A7

It produces 174 horsepower, which is competitive when compared to other African-manufactured vehicles such as the Mobius 3 from Kenya. Buyers can choose between Diesel or petrol engines options.

The A7 comes with a six-speed manual transmission, providing more hand on driving experience. Available drive modes include 4×2 and two-wheel drive. Although all wheel drive isn’t offered for now, but it could come at at an additional cost of $2,360.43.

For wheel types, buyers can select between four types: a 55-spoke wheel at $104.14, an 888-spoke wheel at $121.40, a Twin 555-spoke wheel at $145.23, and a Multispoke Black wheel at $186.20.

Nord A7
Nord Automobiles

The Interior features leather upholstery in various colors options, available for $1,120.80 and is available in both 4-seat and 5-seat configurations which caters different customers’ needs and customization. The infotainment system includes a radio, CD player with display screen and MP4 player with integrated navigation. However, Android Auto and AppleCar Play is not pre installed and may require personally to upgrade it.

Nord A7
Nord Automobiles

The Nord A7 SUV Pricing starts at $136,000 to $205,000, depending on model and trim level also the engine type, transmission and the wheels that would be available.

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From GM to GWM: Ora EV switching to factory that used to build Holdens

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The GWM Ora will be the first vehicle sold by the Chinese automaker in Australia to be sourced from Thailand.

The Rayong plant in Thailand – which previously produced the Holden Colorado and Trailblazer for our market, before General Motors sold to GWM in 2020 – currently manufactures not only the Ora electric hatch, but also the Haval H6 mid-size SUV and Tank 300 off-road SUV.

However, only the GWM Ora has been confirmed to be switching to Thai sourcing for the Australian market.

The company confirmed the move after the Ora appeared in Australian Government certification documents with a different Vehicle Identification Number (VIN).

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A GWM Australia spokesperson confirmed the move is due to the Thai plant having production capacity available, and placing a greater focus on right-hand drive production.

The Thai market is right-hand drive like ours, though GWM also builds left-hand drive vehicles at the Rayong plant for Brazil.

GWM upgraded the plant and started production there in 2021, and it has capacity to produce 80,000 vehicles annually. The Ora entered production there in 2024.

It’s not the only Chinese automaker to establish a production facility in Thailand, with BYD, MG and GAC also producing vehicles there. However, none of these auto manufacturers export Thai-built vehicles to our market.