The rising cost of meetings is prompting planners to rethink where they host events. Lower hotel rates and service fees in smaller cities are making once-overlooked destinations more attractive.
According to the 2025 CWT-GBTA Global Business Travel Forecast, the average daily cost per meeting attendee is projected to reach $169, up from $162 in 2024. These costs include accommodations, food and beverage, AV, meeting space, activities, transportation, and technology.
Broader economic conditions are adding pressure. J.P. Morgan Research now puts the chance of a 2025 recession at 60%. New tariffs could raise prices across the board.
“Midsize cities can provide a good alternative for many events by providing substantial cost savings and strong service while still offering incredible cultural experiences. Average hotel group rates for the largest cities can be $285 or more, while midsize cities see average rates in the $215-$230 range, depending on the market,” said Steve O’Malley, COO, business events solutions, Maritz. “We will always want to look holistically at the objectives of each event and determine if a second or third-tier city will help our clients attract the right attendees, be the right geographic location for that group, and deliver the experience that the event needs to achieve its desired impact.”
Cost-Effective Alternatives Become Popular
As budgets tighten, planners are gravitating toward secondary and tertiary cities, where hotel and venue costs are significantly lower.
“This isn’t new, but economic headwinds are accelerating the shift,” said Mike Ferreira, founder of Meetings Made Easy. “Nickeling and diming in top-tier cities is crushing budgets. Clients are demanding more cost-effective alternatives.”
His firm increasingly recommends cities like Indianapolis, Detroit, Tempe, Salt Lake City, Kansas City, and Frisco, Texas, which offer strong airport access, short hotel transfer times, and competitive pricing, often without sacrificing service.
Planners are also considering cities like Tulsa. “You can get so much more for your money in Tulsa. We offer a competitive package at a fantastic cost for meeting planners looking to maximize the efficiency and impact of their budget,” said Renee McKenney, senior VP of Tourism, Tulsa Regional Chamber, and president of Tulsa Regional Tourism.
To meet growing demand, many smaller cities are investing in meeting infrastructure.
Tulsa is building a $390 million, 650-room hotel connected to the Arvest Convention Center, opening in 2029. The city says it lost 154 events in FY 2023–24 due to a lack of hotel inventory.
Fort Lauderdale will open the Omni Fort Lauderdale Hotel in late 2025. It connects to the Broward County Convention Center and includes 120,000 square feet of flexible meeting space and six dining venues.
Indianapolis is expanding the Indiana Convention Center by 143,500 square feet and adding a 50,000-square-foot ballroom, with a connected 800-room Signia by Hilton opening in 2026.
Detroit is building a 600-room JW Marriott connected to Huntington Place Convention Center via skybridge. Completion is slated for early 2027.
Savannah finished a $276 million expansion in February, doubling exhibit space and adding a 40,000-square-foot ballroom and 15 new meeting rooms.
“We often hear from clients after site visits in mid-tier cities that they get more value for their money,” Ferreira said. “The service is still fantastic, but the budget goes a lot further.”
As meeting planners seek out more sustainable options, the Fort Myers area is carving out a thoughtful space in the meetings landscape where scenic beauty meets purpose-driven planning. With more than 290,000 square feet of meeting space and 12,500 hotel rooms, Fort Myers’ islands, beaches, and neighborhoods offer everything planners need to design meaningful events.
Getting there is easy, with seamless access via Southwest Florida International Airport (RSW) and local transport options to accommodate groups of any size. The area’s off-site venues — set against the backdrop of the Gulf — add something truly special. Not to mention local professional event planners to help your event go off without a hitch.
But what truly sets the greater Fort Myers area apart isn’t just the logistics — it’s the atmosphere. Known for its calm pace, restorative natural settings, and iconic white-sand beaches, this is a place where attendees can truly unwind, connect, and recharge.
And in a time when travelers are increasingly mindful of their environmental impact, Fort Myers and its surrounding neighborhoods also offer planners something increasingly important: a variety of eco-friendly venues and hands-on community programs that invite attendee participation.
Convene and Go Green
Fort Myers’ local officials and organizations have been working for decades to preserve and protect the area’s unique environment. That commitment evolves every year — and it’s one that meeting planners can be part of.
“Many planners are looking for opportunities to give back to the communities where they hold their conferences, fulfill their sustainability objectives, and nurture lasting attendee connections with one another,” said Jill Vance, Director of Sales at the destination marketing organization for Fort Myers- Islands, Beaches and Neighborhoods. “We have quite a few options that check all three boxes.”
Popular corporate social responsibility (CSR) activities include beach cleanups, oyster bed restoration, and mangrove planting — hands-on group experiences that support local ecosystems while encouraging team bonding. Recently, one corporate group planted 1,800 sea oats along the beach to help prevent future flooding. Sea oats naturally build dunes, offering a lasting environmental benefit. Many participants return in the future to see the lasting impact for themselves.
These hands-on efforts help companies elevate their brand reputation and resonate with sustainability-minded sponsors and attendees. They also allow teams to connect with the natural beauty that defines the Fort Myers area, from the mangrove forests of Sanibel to the turquoise waters of the Gulf.
Photo Credit: Fort Myers – Island, Beaches and Neighborhoods
A Countywide Commitment
The area’s sustainability efforts extend far beyond team-building opportunities. Fort Myers and surrounding areas are home to more than 120,000 acres of conserved land, including over two-thirds of Sanibel Island, which remains protected as conservation land.
At J.N. “Ding” Darling National Wildlife Refuge, groups can spot up to 245 bird species, alligators, manatees, and bottlenose dolphins. Guided tram rides and mindfulness walks with local naturalists also offer memorable ways to immerse attendees in nature.
The county’s Conservation 20/20 program — an environmental land acquisition and management initiative — has already protected over 31,000 acres across 170 properties, including 52 nature preserves. The county continues to invest in new conservation opportunities to ensure that these green spaces remain accessible to both residents and visitors.
Through the destination’s partnership with Kind Traveler on an initiative called Every Stay Gives Back, it’s easy for planners and organizations to have meeting attendees back as part of their events. This turnkey program supports one of four local charities: Clinic for the Rehabilitation of Wildlife, Keep Lee County Beautiful, Coastal Watch, and Captains for Clean Water. Whether planning a leadership retreat or a company-wide offsite, Every Stay Gives Back offers a turnkey way to make a meaningful impact.
Where to Educate and Engage
Perhaps the best example of sustainability, innovation, and community coming together is the BEC at EFC Farm in Fort Myers. Born from resilience in the wake of Hurricane Ian, this working farm and event venue recently celebrated the grand opening of its new Education and Event Center: a purpose-built space that integrates education, sustainability, and community engagement.
The BEC offers a distinctly local alternative to traditional meeting venues — one that’s equal parts experience and education. Groups can participate in hands-on workshops, aquaponic farm tours, and sustainable agriculture programming. Its zero-waste model and aquaponics/hydroponics systems use up to 90% less water than traditional farming, demonstrating how innovation and sustainability go hand in hand.
The BEC fosters creativity and connection in a peaceful, natural setting for corporate retreats and gatherings. Custom food and beverage packages, curated by an exclusive catering partner, feature fresh, local ingredients with sustainability at the forefront.
“Attendees want more than just a change of scenery,” said Vance. “They want to walk away with a sense of purpose. That’s exactly what venues like the BEC deliver.”
Photo Credit: Fort Myers – Island, Beaches and Neighborhoods
Key offerings include:
Corporate Retreats & Gatherings: A space designed to foster creativity, collaboration, and connection.
Sustainability & Education: Hands-on workshops, farm tours, and programs focused on sustainable agriculture.
Zero-Waste Commitment: Dedicated to minimizing environmental impact through innovative aquaponics and hydroponics systems that use 90% less water than traditional farming.
Curated Food & Beverage Packages: Provided through an exclusive catering partner with a focus on sustainability.
Community Engagement: Interactive sustainability programs that invite businesses and local groups to participate.
From conservation-driven venues to immersive CSR activities, Fort Myers’ islands, beaches, and neighborhoods offer planners purposeful ways to foster connection, ignite inspiration, and leave a lasting impact.
For teams looking to slow down, engage with purpose, and meet in a setting that reflects their values, Fort Myers and surrounding areas offer a fresh perspective — and a breath of fresh air.
For more information about hosting an event in the Fort Myers area and to submit RFPs, click here.
This content was created collaboratively by Fort Myers – Island, Beaches and Neighborhoods and Skift’s branded content studio, SkiftX.