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Gen Z drives surge in Tamil Nadu’s summer travel demand

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As summer intensifies and the holiday season approaches, travel firms are seeing a significant surge in demand from the fast-growing Tamil Nadu market. What stands out in this trend is that the majority of this increase is being driven by Gen Z travelers. With a growing appetite for adventure, cultural tours, and personalised travel options, Gen Z is emerging as a key demographic for tour operators.

“Gen Z travellers (aged 13-27) are redefining luxury travel with a clear preference for international destinations that offer a perfect blend of relaxation and adventure. They are not just looking for a quick getaway — they are investing in well-curated, memorable experiences, with an average deal size of ₹2 lakh,” said Hari Ganapathy, co-founder, Pickyourtrail, a travel startup headquartered in Chennai. “They are also decisive planners, typically finalising their bookings around 42 days before departure and embarking on their adventures within 58 days,” he added.

Santhosh Kanna S., senior vice president at Thomas Cook India Limited, pointed out that demand has been strong from the Tamil Nadu market for the travel period April-June. “Summers remains a favourite time to travel for not only families but also millennials, young professionals, Gen Z, and solo travelers,” he added. According to Mr. Kanna, easy visa and visa-free entry has been a game-changer, especially for destinations like Sri Lanka, Bhutan, Malaysia, Thailand, Azerbaijan, Georgia, Kazakhstan, and Uzbekistan, providing greater convenience and flexibility for last-minute plans.

Swaminathan Subramanian, co-founder of Exoticamp Adventures, also pointed out that a defining trend this year is the rise of Gen Z travellers — and they’re not holding back. Armed with EMI options, Buy Now Pay Later (BNPL) services like Simpl, LazyPay, and ZestMoney, this cohort is comfortably booking both domestic and international trips, he added. He explained that the summer traveler demographic is a diverse mix this year. “The two dominant groups are: young families seeking school vacation getaways and young professionals aged 22-30 leveraging the string of long weekends,” Mr. Subramanian said.

Spiritual and adventure tourism

Rakesh Bawa, senior vice president and head (holidays), SOTC Travel Limited, said that Tamil Nadu’s millennials and Gen Z, have been drawn to spiritual tourism coupled with leisure and adventure experiences such as white-water rafting, river rappelling, kayaking, and night treks, among others.

For Thomas Cook, escorted group tours are witnessing brisk demand, and top international favourites include Switzerland, France, Italy, Austria, Spain, Portugal, Thailand, Singapore, Malaysia, Japan, South Korea, and new destinations like Azerbaijan, Georgia, Sabah (Malaysia), Bintan.

Tourist favourites

“Kashmir is drawing special attention this year with the Tulip Festival on and the recent opening of new train stations, making the region more accessible than ever. Down south, the staples — Kodai, Ooty, and Munnar — continue to be popular, especially among families from Tamil Nadu and Kerala looking for quick, scenic getaways,” said Mr. Subramanian.

Sharing his views on location trends of Gen Z, Mr. Ganapathy said: “Topping their list is the Maldives, reflecting their love for serene, tropical escapes. Bali follows closely, reaffirming their inclination toward picturesque island getaways. However, it’s not just beaches that attract Gen Z — Dubai and Singapore, with their vibrant cityscapes and dynamic experiences, show that this generation also seeks excitement beyond these shores.”

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More tourist beds, fewer homes: cost of ‘overtourism’ in EU

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Last month, residents across southern Europe, particularly in Spain, Italy, and Portugal, protested against “overtourism”. They held placards that read ‘tourists go home’, ‘your holidays, my misery’, and ‘mass tourism kills the city’, making clear their disapproval of unregulated tourism. This month, hoteliers in Mallorca, Spain hit back by putting up posters welcoming tourists.

This is not just cultural tension; it is rooted in structural issues. Data shows that tourism, when unregulated, reshapes housing markets in those cities, prices out residents, and creates jobs that offer little security.

The COVID-19 pandemic caused a dip in the contribution of tourism to the GDP of all countries. But by 2022, the sector rebounded rapidly. In general, in Italy, Portugal and Spain, tourism contributes close to 6% or more of the countries’ GDP, which makes it a significant source of revenue. In comparison, tourism contributes to only 2% of India’s GDP. The chart shows contribution of tourism to the GDP in select European countries.

chart visualization

While tourism is a money-spinner, increasing dependency on the sector puts those who govern these hotspots in a dilemma — should they prioritise tourists over their residents economically, spatially, and socially?

The European Union’s Harmonised Index of Consumer Prices (HICP) — an inflation measure which excludes home ownership and renovation costs — hovered at less than 2% from 2015 to 2020, only to increase to 8% in 2022. In contrast, the Owner-Occupied Housing Price Index (OOHPI) — an inflation measure which includes buying, renovating, and owning a home — was already hovering around the 3-4% mark from 2015 to 2020, only to spike to 11% in 2022. Similarly, the Housing Price Index (HPI), an inflation measure which tracks how prices in the housing market change, also surged beyond the 10% mark in 2022. The chart shows the European Union’s Harmonised Index of Consumer Prices (HICP), Owner-Occupied Housing Price Index (OOHPI) and Housing Price Index (HPI) — all measures of inflation — for the 2011 to 2022 period

Put simply, housing costs rose much faster than overall consumer prices. For residents, it has become more expensive to live in these cities than it is for the tourists to come and stay in them temporarily.

The protests against tourists are most pronounced in Spain, Italy, and Portugal, which together account for over 45% of all tourism-related accommodations in the EU in 2023. These three nations also hosted 33% of all the hotel beds in the EU. The chart shows Italy, Portugal and Spain’s share in the EU’s tourism-related accommodations, hotel beds and tourist nights spent (2023)

chart visualization

The vast scale of tourist accommodations in southern Europe highlights how deeply the economy is being shaped around tourists. As per Eurostat, in 2022, tourists spent nearly 450 million nights in Italy and 485 million in Spain. Meanwhile, Portugal, which has a population of 10 million and just over 8,000 tourism-related establishments, hosted nearly 85 million overnight stays. The term ‘tourism night’ is a metric commonly used to measure the volume of tourist activity.

The latest Eurostat report shows that most tourist spending comes from overnight visitors — 93% in Italy, 97% in Portugal, and 89% in Belgium as opposed to just 30% in Luxembourg. The chart shows the inbound tourism expenditure, tourists who stay overnight and the same-day visitors (%) for select countries in the EU, for the year 2022

chart visualization

As a result of this pattern of overnight tourism, homes are turned into “stays”, thus causing greater pressure on the housing markets and other long-term spatial strains.

Of all tourism-related businesses in the EU, 37% are in Spain, Italy, and Portugal. The chart shows Italy, Portugal and Spain’s share in the EU’s tourism-related businesses (2022)

chart visualization

This uneven concentration positions these nations not merely as travel destinations, but also as key pillars of Europe’s tourism economy. However, locals in these countries are shouldering the hidden costs of a sector that, though profitable, impacts their lives. Tourism, for them, has also become a driver of inequality.

The data for the charts were sourced from Eurostat, the statistical office of the European Union and Our World In Data. Latest available data was taken for all the charts

Niranjana V B is interning with The Hindu Data Team

Published – July 17, 2025 08:00 am IST

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A dawn to dusk food trail in Dindigul, the land of seeraga samba biryani

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I have suitably skipped dinner the pervious night in preparation for my Dindigul trip. A crucial tip to those who plan to visit the town on a food tour: go on an empty stomach. If possible, fast for a week before you start dreaming of seeraga samba biryani, for, you might eat far more than you can handle. Dindigul, located a little less than 65 kilometres from Madurai, is the birthplace of Tamil Nadu’s seeraga samba biryani that is now going places. But there is more to the town than just biryani. Here are our picks.

Lamb trotters for breakfast

In Dindigul, several restaurants serve biryani from as early as 6am. I do not yield to the temptation so early in the day, and try something different. Bangaru Biryani, started in 1931 by Bangarusamy Naidu, has opened a new outlet on Round Road, serving biryani, idli and idiyappam with a range of mutton and chicken sides for breakfast.

The breakfast platter at Bangaru Biryani Hotel in Dindigul

The breakfast platter at Bangaru Biryani Hotel in Dindigul
| Photo Credit:
KARTHIKEYAN G

The small eatery that can seat not more than 12 people, is being run by S Giridharan, great grandson of the founder Bangarusamy. Giridharan’s father Subbrayalu Naidu trained under the founder in his younger years. A small framed photo of Subbrayalu hangs on the wall, opposite which the menu is displayed. K Angusamy, the master, lays out a feast on a leaf: idiyappam, idli, lamp trotters soup, mutton chukka, vellai kuruma, naattu kozhi kulambu, and mutton milagu kulambu. There is also a serving of mutton biryani and dalcha.

The mutton chukka alone, a dish of popcorn-sized boneless mutton slow-cooked with chilli powder and curry leaves, makes the journey worthwhile. The meat is tender, enveloped in a glistening layer of chilli-infused oil, punctuated by crisp curry leaves. It goes well with the idiyappam.

A mention must be made of the creamy mutton vellai kuruma, a Dindigul staple. Angusamy explains that it has ground coconut, cashew nuts and roasted chana dal. This curry is the next most popular dish is the town after biryani. It is mild with a hit of pepper, and can be had with idlis as well as idiyappams and dosas.

How much biryani is too much?

It is natural to feel overwhelmed by the sheer number of places to eat biryani in town. With three branches, Siva is the new favourite in Dindigul, and I understand why. The oldest outlet, a hole-in-wall place at Begampur, is always packed. Venu, a few blocks away, serves decent biryani too. But there is something about Siva that makes it a tad better.

Lunch is served at Siva Biryani

Lunch is served at Siva Biryani
| Photo Credit:
KARTHIKEYAN G

The biryani is light brown, with the rice cooked al dente. The spices are balanced — unlike some restaurants that go a little overboard with cinnamon — and the meat is tender. For people like me who grew up eating Venu, Thalappakatti, and Ponram biryani, Siva’s is similar and different at the same time. A Mohan Raj, a relative of the founder K Ganesan, explains that the trick is to source the right ingredients. While the restaurant has been around from 1989, it really took off after the pandemic, with tourists from Chennai, Bengaluru, and Coimbatore visiting the town just for their biryani.

“In 2023, a Japanese restauranteur came to Dindigul for a week-long trip,” recalls Mohan. “He ate our biryani for lunch every day, alternating it with kari dosai for dinner.” The 32-year-old does not remember his name nor did he understand the guest’s language. “But I do know that he went back happy,” he says.

Warm, gooey halwa and jilebis

It is common practice for tourists to stop at one of the sweet shops for its jilebis after their fix of biryani. Among the oldest such shops is Jilebi Seshaiyer on Sandhai Road. Established in the 1960s, the shop is the brainchild of SK Seshaiyer, who initially sold sweets on pushcarts at various spots in town. His jilebis gradually grew in popularity and today, are served fresh and mildly warm through the day.

Jilebi at Jilebi Seshaiyer Sweets on Sandhai Road, Dindigul

Jilebi at Jilebi Seshaiyer Sweets on Sandhai Road, Dindigul
| Photo Credit:
KARTHIKEYAN G

A piece of the sweet makes the palate happy, and the owner R Bhuvaneshwari suggests we also try the godhumai halwa. The sticky, chocolate-brown dessert is warm and drips with ghee.

Coffee with a side of potato masala

A savouries shop in a small lane sells what is arguably the oldest snack in Dindigul. Known as ‘Alwar kadai’, the shop has been around for over 75 years, selling mixture, boondi, murukku, pakoda, among others. But I arrive there on the last leg of my journey for a taste of its potato pottalam, a dish of boiled, mashed potatoes cooked with onions, turmeric and green chillies.

Potato masal at Aalwar Sweets in Dindigul

Potato masal at Aalwar Sweets in Dindigul
| Photo Credit:
KARTHIKEYAN G

The owner SS Sathyanarayanan who is seated at the counter, says gravely: “It is not yet 3pm.” The snack is available only then, and gets sold out soon after. Once the masala arrives from the kitchen, it is packed as small dollops in banana leaves.

A little after 3.15pm, he offers a pottalam for me to try. It is triangular — the wrapping gives way to warm, thick, potato masala folded in a banana leaf. It is not too heavy flavour-wise, but can make for a nice snack to go with coffee or tea from the many tea shops in town.

As for dinner, I decide to make do with coconut water. But one can also do another round at Ponram, Venu, Thalappakatti, and Bangaru, not necessarily in that order.

How to get there

There are several trains from Chennai that stop at Dindigul, such as the Vaigai Express, Tirunelveli Vande Bharat Express, and Pothigai Express. Madurai is the nearest city with an airport, with regular buses to and from Dindigul.

Published – July 10, 2025 01:10 pm IST

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Mahindra expands XUV 3XO range with REVX variants

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Mahindra XUV 3XO

Mahindra XUV 3XO
| Photo Credit: Special Arrangement

Mahindra has reinforced its presence in the competitive C-segment SUV space with the introduction of three new petrol variants under the ‘REVX’ nomenclature — the REVX M, REVX M(O), and the REVX A. These additions to the XUV 3XO range aim to bridge the gap between entry-level and higher-spec variants by offering a more feature-rich proposition at accessible price points.

Positioning is key here. The REVX M and M(O) have been slotted between the MX2 and MX2 Pro trims, while the REVX A finds itself just below the AX5 L, effectively expanding the product band with minimal overlap. The strategy is clear: create finely-segmented options that respond to diverse buyer expectations — from value-driven essentials to performance-oriented sophistication.

Powertrain options remain consistent with Mahindra’s modular approach. The REVX M and M(O) are equipped with the 1.2-litre mStallion TCMPFi engine, producing 82 kW (110 bhp) and 200 Nm of torque. Tuned for smooth, linear delivery, it is well-suited for urban commutes and occasional intercity travel. The REVX A, however, makes a notable leap with the more advanced 1.2-litre mStallion TGDi powerplant, delivering 96 kW (130 bhp) and 230 Nm of torque. This engine, offered with both manual and automatic transmissions, transforms the 3XO into a far more responsive and refined vehicle — a distinction that will not go unnoticed by discerning drivers.

Mahindra XUV 3XO

Mahindra XUV 3XO
| Photo Credit:
Special Arrangement

Design and visual identity also receive meaningful upgrades. The REVX A stands apart with a distinctive body-coloured gunmetal grille, gloss-black R16 alloy wheels, a contrasting dual-tone roof, and subtle ‘REVX’ branding on the C-pillar — touches that lend it a premium, more individualistic character. ORVM-integrated turn indicators and Bi-LED projector headlamps further elevate both its safety credentials and road presence.

Meanwhile, the REVX M and M(O) maintain visual consistency across the range. While they ride on steel wheels with black covers, both variants receive LED DRLs running across the fascia, a dual-tone roof, and the same body-coloured grille — a thoughtful approach that avoids a stripped-down aesthetic even in the lower trims.

Inside, Mahindra has ensured that material quality and in-cabin technology remain competitive. The REVX A offers black leatherette upholstery, a dual-tone cabin theme, and twin 26.03 cm HD screens — one serving infotainment duties and the other as a digital driver’s display. The Adrenox Connect system is standard on this trim, bringing with it a suite of connected features, including built-in Alexa, online navigation, and wireless Android Auto and Apple CarPlay — aligning the 3XO with modern user’s expectations in the segment.

Despite their more accessible positioning, the REVX M and M(O) are not spartan. The REVX M features leatherette seating, a touchscreen infotainment system, steering-mounted controls, and a 4-speaker audio setup. A single-pane sunroof is offered on the M(O), while the A variant receives a panoramic sunroof as standard — further enhancing the sense of space and premium appeal. The base REVX M omits a sunroof entirely, but remains reasonably well-equipped.

Mahindra XUV 3XO

Mahindra XUV 3XO
| Photo Credit:
Special Arrangement

Safety continues to be a strong point across the range. All three REVX variants are fitted with six airbags, Electronic Stability Control (ESC) with Hill Hold, and disc brakes on all four wheels — all as standard. Advanced Driver Assistance Systems (ADAS), however, remain the preserve of the higher AX trims, ensuring clear differentiation at the top of the hierarchy.

The XUV 3XO has already demonstrated its market potential with over 1,00,000 units sold within 11 months of launch. With the introduction of the REVX variants, Mahindra is sharpening the product’s appeal by introducing a more nuanced value proposition — one that caters to varied customer priorities without undermining the brand’s premium aspirations.

Ex-showroom pricing for the new REVX variants is REVX M: ₹8.94 lakh, REVX M(O): ₹9.44 lakh and REVX A: Starting at ₹11.79 lakh.

Motorscribes, in association with The Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @motorscribes

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